About Us
Who are we
STANDARD FORMULA SA is a leading distributor and agency specializing in luxury goods with over 30 years of experience in Switzerland
Our Vision
We are committed to excellence, focusing on service, individuality, and lifestyle expression. At the heart of our company lies a dedication to building meaningful relationships—from our team to our partners, and from retailers to customers.
Our Philosophy
We celebrate uniqueness, inspire creativity, and embrace boldness. Life is extraordinary—live it with passion, stand out, and share your story with no regrets.
Our collections
Brands
Discover the exclusive brands we proudly represent in Switzerland, each embodying the essence of luxury, innovation, and craftsmanship.
DESIGNED FOR ELEGANCE AND ENGINEERED FOR COMFORT
HARRYS LONDON
LIVE THE EXTRAORDINARY
YNIQ
A.KJÆRBEDE is a Copenhagen basedsunglass-brand,that unites quality, design and affordability.
A.KJÆRBEDE
A NEW CLASS OF LUXURY
NOBIS
TRAVELLING WILL NEVER BE THE SAME
LUNDI
EXCLUSIVE BEACHWEAR
GERRY ST-TROPEZ
A luxurious Swiss London Dry Gin designed and produced in the heart of Switzerland.
Jinpero
Know-how, precision and tradition
Manufacture Alpine
personal shopping
Experts in performance, style, and service. Enjoy a complimentary, one-on-one shopping experience in our Préverenges store with a Standard Formula SA advisor.
Here, you will be immersed in the cozy atmosphere of our world, you can discover the latest current collection, drink a coffee, taste a grand cru or even book your host table in our showroom.
Discover curated elegance tailored just for you.
Let us help you find the perfect piece that reflects your unique style and personality.
Do not hesitate to contact us for a rendez-vous for your personal shopping, just for a visit or more informations and exclusive events.
Visit Our Showroom
A world of luxury awaits—exclusively for you.
Step into our meticulously designed showroom to experience the exceptional craftsmanship and beauty of our collections. Visits are by appointment only, allowing us to provide you with undivided attention and a truly personalized experience.
Enjoy Premium Service
Luxury is in the details, and we’ve thought of everything.
From the moment you book your visit to the delivery of your purchase, we are dedicated to providing unparalleled service. Enjoy a seamless journey with our expert assistance and attention to every detail.
Please fill out the form and we will aim to get back to you within 24 hours.
Contact
Opening Times
Visits by appointment only.
Mon-Fri 09:00 - 18:00