Luxury Goods
Distribution

Standard Formula SA carries out over 30 years of experience in distribution and agency model with Luxury Goods in Switzerland.

Our Commitment to Excellence

We focus on service, personal individuality and expression of its lifestyle. Everything we do is a reflection of relationships; from employees to VIP, from our retailers to their customers.
We bring smiles to faces and touch people with positive declarations of rebellion. Our focus is to be truly awesome in all we encounter.
Rock it because you can. Live it because you have one shot at life. Share your passion. Have no regrets. Set yourself apart from the everyday norm. Know that we are all unique.

Standard Formula SA is proud to represent:
Yniq, Harrys London, Nobis, Lundi Paris, Gerry St Tropez & Jinpero as the official distributor for Switzerland.

GET IN TOUCH

COME SEE FOR YOURSELF

Showroom

Visit our beautiful Showroom in:

ZI du Tresi 9b
1028 Préverenges
Switzerland

We have drinks on ice and are looking forward to welcoming you at our Jinpero Bar.

LIFETIME WARRANTY 

Established professional network

WASHABLE

Expertise and experience within luxury fashion industry

ETHICAL SOURCING

Commitment to excellence

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LIVE THE EXTRAORDIANRY

Yniq

Yniq is an artisanal brand founded in Stockholm with an ambition to redefine performance eyewear as wearable pieces of art.Yniq eyewear embodies a philosophy of embracing the extraordinary, challenging convention and inspiring individuality. We craft each product as a celebration of uniqueness.We empower you to redefine limits and immerse yourself in the wonders of life. Our products symbolize a defiance against conformity and celebrate the beauty of individuality, unlocking the path to clarity, style, and freedom.In 2019, Olympian Lindsey Vonn joined Yniq, bringing extraordinary accomplishments, individuality, and expertise to product design and development. We are proud to partner with Lindsey Vonn to redefine performance eyewear.

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HIGH QUALITY SILK

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HANDMADE TIES

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FOUNDED IN 1965

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DESIGNED FOR ELEGANCE AND ENGINEERED FOR COMFORT

Harrys London

Our objective is simple: to produce footwear that feels as good as it looks. We do this by fusing contemporary design and technical innovation with time-tested craftsmanship. Our shoes are made to meet modern-day demands, so comfort and style are always our first considerations.

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A NEW CLASS OF LUXURY

Nobis

We are passionate about the integration of technical outerwear and classic fashion. With Nobis, never sacrifice style for functionality. We bring functional and technical elements together with meticulous tailoring, investing in the details. Classic fitted silhouettes are reinterpreted as performance outerwear, always designed for global movement and unpredictable weather. Material innovations with cotton, nylon, leather, and wool also contribute to versatile pieces that afford you the luxury of going anywhere.

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LIFETIME WARRANTY 

All products are fully warranted against defects in materials and workmanship.

WASHABLE

Clean with confidence at home or visit our store for a refresh in the LG Styler

ETHICAL SOURCING

High performance designs made with sustainable and traceable materials.

FREE RETURNS

Try it on at home and shop confidently with complimentary returns and exchanges.

HIGH QUALITY LEATHER

Our smooth leathers are made of a semi-vegetable tanning

REFINED STYLE

A minimalist approach to offer aesthetic and functional products.

FREE WORLDWIDE SHIPPING

Standard delivery is completely free regardless of your purchase amount

2 YEAR GUARANTEE

All of our products are guaranteed for 2 years

TRAVELLING WILL NEVER BE THE SAME

Lundi Paris

We design timeless bags and accessories. A minimalist approach where every detail count to offer elegant AND functional products. A revolution in the world of high-end leather goods, where the elegance of the curves and the choice of materials should not obscure the usefulness and the services provided by each product.

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HIGH QUALITY PRODUCTS 


DESIGNED IN THE MEDITERRANEAN


EXCLUSIVE BEACHWEAR SINCE 1968


EXCLUSIVE BEACHWEAR

Gerry St Tropez

Exclusive beachwear encompassing, style, comfort and elegance. Gerry St Tropez has championed the best of Spanish mens fashion since 1968. Gerry St. Tropez is a universe built around the values of creativity, lightness and perfect-fit for an endless summer.

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THE LUXURY OF A SUAVE TASTE

Jinpero Superior Dry Gin

JINPERO Superior Dry Gin, a luxurious Swiss London Dry Gin designed and produced in the heart of Switzerland.The complex bouquet composed by 17 carefully selected botanicals with its silky and warm heart and the distinctive and spicy sensation to the end will let you remember it for a long time.
www.jinpero.com

HIGH QUALITY PRODUCTS 


DESIGNED IN THE MEDITERRANEAN


EXCLUSIVE BEACHWEAR SINCE 1968


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Contact us

Please fill out the form and we will aim to get back to you within 24 hours.

Opening Times
Mon-Fri 09:00 - 18:00